Brand Guidelines · Proposal

Meet the face of Kredo.al

We prepared two directions for the new brand character. Pick one to see how it lives across the whole brandbook.

Kredmond, the pilot bee in a leather flight jacket

Direction 01Kredmond

The Kredmons, a family of four bees in Kredo-branded clothes

Direction 02The Kredmons

All directions Direction 01 · Kredmond

Brand Guidelines

Kredmond flying, leaving a looping trail

Hey!

My name is Kredmond.

Today, I am finally making an appearance.

Brand values

Since I will be part of the story, my voice is different from what Kredo used to sound like.

I can’t stress enough how much I’m willing to help Kredo’s customers, and the lengths, or should I say heights, I’m willing to go for them.

I am caring. I am understanding. I don’t necessarily need to know much about what is troubling them. But I know I am here for them.

Brand tone of voice

I want to consider myself everyone’s friend. So, I want to talk like one.

I don’t need to speak like I’m part of a corporation, or use tech buzzwords… get it?

I am an everyday bee. Your buddy, your trusted companion.

This is the Logo.
The logo remains unchanged.

And here are some variations.

Colour palette

Primary

Print Pantone: [TBD]
Print CMYK: C 0 · M 46
Y 100 · K 0
Screen RGB: R 255 · G 156 · B 0
Web HEX

Print Pantone: [TBD]
Print CMYK: C 0 · M 86
Y 99 · K 0
Screen RGB: R 239 · G 76 · B 35
Web HEX

Print Pantone: [TBD]
Print CMYK: C 0 · M 26
Y 99 · K 0
Screen RGB: R 255 · G 193 · B 14
Web HEX

Secondary

Print Pantone: [TBD]
Print CMYK: [TBD]
Screen RGB: R 188 · G 188 · B 188
Web HEX

Print Pantone: [TBD]
Print CMYK: C 81 · M 41
Y 1 · K 0
Screen RGB: R 35 · G 130 · B 195
Web HEX

Typeface – Title

Monique

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Typeface – Body

Inter

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Mascot

Kredmond flying towards the viewer, determined look, goggles on

Kredmond · turnaround

Companion · turnaround

Patterns

Our pattern is built from rounded honeycomb cells. Use them as a full field, as a single cluster, or let them spill in from an edge.

A cluster of four orange honeycomb cells

Use examples

Use example: honeycomb cells stacked along the bottom edge

Use example: honeycomb cells spilling in from the top-left corner

Use example: a diagonal band of honeycomb cells

Contact patterns & icons

Contact bar with Phone, WhatsApp, Website and Chat Bubble icons

EVERYTHINGTOGETHER

Poster: Klient i ri? Kredia e parë 0% interes! with Kredmond adjusting his goggles

Creatives

Social creative: Klient i ri? Kredia e parë 0% interes!

Social creative: Investimi më i sigurt është tek vetja

Social creative: Momenti perfekt nuk pritet, krijohet!

Social creative: Kredo.al, me ty në çdo blerje! 200,000 lekë për shpenzimet plot

Web banners

Kredo.al leaderboard and skyscraper banners placed on a news site

Print

Border space is calculated width + height50

Example: 500px + 1000px50 = 30px border

Landscape print template with the same structure

Main title and body text can follow the height border. Find where it fits best according to the creative.

Bus stop poster and framed billboard mockups featuring Kredmond

Kredo.al storefront with window graphics and orange and white balloon arch

That’s Kredmond.

Back to directions See Direction 02 Back to top

All directions Direction 02 · The Kredmons

Brand Guidelines

Hello.

We are the Kredmons.

We want to invite you to come in to our world.

Brand values

The Kredmons are more than just a family of bees. We represent the everyday people, dreams and challenges that make life what it is.

Each of us has a different personality, different ambitions and different needs. But what brings us together is the belief that every goal deserves support, no matter how big or small.

We believe in togetherness, trust and helping each other move forward. Because life’s challenges are easier to overcome when you have someone by your side.

Brand tone of voice

We speak like a family. Warm, genuine and always approachable. We understand that life can get complicated, so we keep things simple.

We don’t lecture or complicate things. We share experiences, offer encouragement and bring a little more positivity and joy into everyday life. After all, we’re just like you.

A family BEEing there for each other, through every moment of life.

This is the Logo.
The logo remains unchanged.

And here are some variations.

Colour palette

Primary

Print Pantone: [TBD]
Print CMYK: C 0 · M 46
Y 100 · K 0
Screen RGB: R 255 · G 156 · B 0
Web HEX

Print Pantone: [TBD]
Print CMYK: C 0 · M 26
Y 99 · K 0
Screen RGB: R 255 · G 193 · B 14
Web HEX

Print Pantone: [TBD]
Print CMYK: C 73 · M 27
Y 100 · K 12
Screen RGB: R 80 · G 132 · B 47
Web HEX

Secondary

Print Pantone: [TBD]
Print CMYK: [TBD]
Screen RGB: R 188 · G 188 · B 188
Web HEX

Print Pantone: [TBD]
Print CMYK: C 81 · M 41
Y 1 · K 0
Screen RGB: R 35 · G 130 · B 195
Web HEX

Typeface – Title

Montserrat (extra bold)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Typeface – Body

Montserrat (regular)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Mascots

The Kredmons family posing together: dad, son, mum and daughter

Photography style

We see the Kredmons live inside the real world. The style of photography needs to reflect the values of our bee family. Choosing the right visual style for the photography is important.

The colors need to be bright. The subjects positive and in action, movement, never posing at the camera.